Matomo (formerly known as Piwik) is an open-source web analytics platform that allows users to track and analyze the performance and behavior of their websites and online properties.
Real-time analyticsMatomo provides real-time data and insights on website traffic, including visitor demographics, behavior, and engagement.
Customizable dashboardsMatomo allows users to create custom dashboards and reports to suit their specific needs and goals, including options for segmenting and filtering data.
Tracking and reportingMatomo offers a range of tracking and reporting features, including support for e-commerce tracking, custom events, and goal tracking.
Privacy complianceMatomo is designed with privacy in mind, with options for anonymizing IP addresses and respecting do-not-track settings.
Integration with other toolsMatomo offers integration with a variety of other tools and services, including marketing automation platforms, CRM systems, and social media.
Extensive documentation and supportMatomo provides extensive documentation and support resources for users, including a community forum and professional support options.
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